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BCST 1020 - Art of the Demo

Broadcast Communications Part-time Studies Course

School of Business

Course Details

​When applying for any type of on- air position in broadcast you will be expected to provide a 3-5 minute sequential and professional sounding demo that simulates how you would sound on the radio. Various types demos are required for the many different types of on-air positions that exist within broadcast, for example music radio, news reporting, news reading, traffic, entertainment, etc. This course will ensure that the student is able to record a professional (industry standard) 3 -5 minute demo while learning the logic & reasoning behind the how, what, when, where and why of creating a successful demo. This course will also demonstrate the various steps required when submitting the completed demo to potential employers. Besides hands-on training, this course will include guest speakers from industry who are Program Directors, News Directors, Sports Directors and Traffic Directors.



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Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Appreciate the relevance of social media and directing the listener to the radio station's web site.
  • Understand word, sentence and content choices for a quality demo.
  • Understand the importance of mic technique and the ability to operate equipment.
  • Manage time restrictions for each on-air break and working with the clock to ensure all elements required get to air.
  • Understand best practice for submitting a demo and follow up.

Effective as of Winter 2018

Related Programs

BCST 1020 is offered as a part of the following programs:

School of Business

  1. Radio Arts and Entertainment
    Part-time   Associate Certificate

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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is now open for the Winter 2020 term.

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