This course focuses on creative design for effective visual pieces of communication for both the web and print media. You will develop some creative thinking techniques, explore what questions to ask your clients, learn how to choose the appropriate fonts and the basics of typography, discover what colors are most suitable for your intended message, and how to arrange your text/images in an attractive and professional manner. A combination of lectures, lab work and discussions with practical assignments, helps prepare you to create messages that capture the attention of your intended audience!
This course isn't currently offered through Roommeme Part-time Studies. Please check back next term or subscribe to receive email updates.
Upon successful completion, the student will be able to:
Explore the differences and similarities between Graphic Design and Fine Arts
Use the Design Process and Explore ways of solving Design Issues
Apply Brainstorming Techniques to overcome Obstacles to Creativity
Create "Thumbnail Sketches" to Develop Concepts
Evaluate and Apply Principles of Balance
Demonstrate and Apply some Basics of Colour Theory, and the Colour Wheel
Create Colour Harmonies
Describe the Basics of Colour Production
Explain the Basics of Colour Psychology
Describe the Main Functions of Colour
Illustrate the Elements of good Design
Differentiate between Good Design and Bad Design
Identify the Criteria for Good Logo Design
Apply basic Principles of Design and Hierarchy of Info
Describe the basics of Typography rules
Use the appropriate typeface to achieve Maximum Impact
Provide objective, constructive feedback about a given design
Effective as of Spring/Summer 2012
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