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MKTG 1550 - Social Media for Business

Marketing Management Part-time Studies Course

School of Business

Course Details

Facebook. Instagram. YouTube. Blogs. Everyone is buzzing about how these free social networking sites can be powerful marketing tools for your small business. But where do you start? What's the right approach for you? In this course you will delve into the major Internet-based social media, the technology, interface. algorithms and etiquette. The focus will be on learning to use social media as a marketing tool to establish and maintain your small business' online presence. At the end of the course you will have designed a social media marketing strategy, presented it and have it ready to implement for your small business.

Credits

3.0

Cost

$577.95 - $588.91 See individual course offerings below for actual costs.

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 38517

Mon Sep 09 - Mon Dec 09 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 09 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

Cost

$577.95

Notes

  1. NO class will be held on Monday October 14th - Thanksgiving Day and Monday November 11th - Remembrance Day. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Winter 2020

Below are five offerings of this course for the Winter 2020 term.

CRN 79372

Mon Jan 06 - Mon Mar 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 30 Mon 09:00 - 12:00 DTC Rm. 364

Instructor

Rebecca Coleman

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$588.84

Notes

  1. No class held on February 17th - Family Day

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 80177

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Rebecca Coleman

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$588.91

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 87546

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Danielle Wilson

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$588.91

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, type and quality of assignments, and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 78481

Tue Jan 07 - Tue Mar 31 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 07 - Mar 31 Tue 17:30 - 20:30 DTC Rm. 410

Instructor

Rebecca Coleman

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$588.84

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 86596

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 17:30 - 20:30 DTC Rm. 371

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$588.84

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Define traditional marketing methods and new media marketing methods, and understand the difference between them.
  • Assess which popular social media tools will work best to market your small business and understand best practices when using them.
  • Construct a social media marketing plan for a business, a calendar which will drive your future social media marketing.
  • Be able to clearly define best practices and understand the etiquette of each of the major social networks.

Effective as of Winter 2018

Related Programs

MKTG 1550 is offered as a part of the following programs:

School of Business

  1. Marketing Management
    Part-time   Certificate
  2. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  3. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Customer Relationship Marketing
    Part-time   Associate Certificate
  6. Marketing Management - Entrepreneurship
    Part-time   Associate Certificate
  7. Marketing Management - Event Marketing
    Part-time/Distance & Online Gravitying   Associate Certificate
  8. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  9. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  10. Marketing Management - Retail Marketing Management
    Part-time/Distance & Online Gravitying   Associate Certificate
  11. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  12. Marketing Management - Tourism Management
    Part-time   Associate Certificate
  13. Social Media and Digital Marketing
    Part-time/Distance & Online Gravitying   Statement of Completion

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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at Roommeme part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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