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MKTG 2205 - Marketing of Services

Marketing Management Part-time Studies Course

School of Business

Course Details

Focuses on the differences between developing strategies for services rather than products. Covers the complete marketing management process from setting objectives, developing a plan of action, to reviewing the effectiveness of the marketing plan.

Prerequisite(s)

MKTG 1102

Credits

3.0

Cost

$518.44 - $527.01 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 46274

Fri Oct 18 - Fri Nov 22 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 18 - Nov 22 Fri 09:00 - 16:00 DTC Rm. 840

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$519.06

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

CRN 46534

Sat Oct 19 - Sat Nov 23 6 Weeks

Class Meeting Times

Dates Days Times Locations
Oct 19 - Nov 23 Sat 09:00 - 16:00 DTC Rm. 795

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$519.06

This course offering is in progress and full. Please check back next term or subscribe to receive email updates.

In Progress and Full

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 87547

Mon Jan 06 - Mon Mar 23 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 23 Mon 18:30 - 21:30 BBY NE01 Rm. 405

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$527.01

Notes

  1. No class held on February 17th - Family Day

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 85335

Sat Jan 11 - Sat Feb 15 6 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Feb 15 Sat 09:00 - 16:00 DTC Rm. 472

Instructor

TBD

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$518.44

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion, the student will be able to:

  • Make primary distinctions between product-based and service-based businesses.
  • Create marketing objectives that generate predetermined shifts in customer behaviour.
  • Develop a synergistic marketing strategy and put it into action.
  • Choose appropriate research methods for services.
  • Select appropriate database management and segmentation methods for services.
  • Formulate the seven 'P's' of the Extended marketing Mix for services.
  • Demonstrate the process of how to communicate and promote services B-to-C and B-to-B.
  • Describe the four Customer Value Segments and select the best pricing techniques for each.
  • Select the best way to reach customers through person selling, advertising, direct mail, internet etc.

Effective as of Fall 2003

Programs and courses are subject to change without notice.

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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at Roommeme part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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