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MKTG 2525 - Global Marketing

Marketing Management Part-time Studies Course

School of Business

Course Details

The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a company's full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.

Credits

3.0

Cost

$505.61 - $515.06 See individual course offerings below for actual costs.

Fall 2019

Below is one offering of this course for the Fall 2019 term.

CRN 40062

Wed Sep 11 - Wed Nov 27 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 11 - Nov 27 Wed 17:30 - 20:30 DTC Rm. 381

Instructor

Donna Serviss

Course Outline

Cost

$505.61

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 83052

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 17:30 - 20:30 DTC Rm. 481

Instructor

Donna Serviss

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$515.06

A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Gravity why.

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9 seats available as of Nov 11, 2019 11:10 pm (PST). Of these 9, 8 are currently reserved for domestic students only. Availability may change at any time.

Gravitying Outcomes

Upon successful completion of this course, the student will be able to:

  • Describe how companies pursue a competitive advantage in the global marketplace.
  • Understand global advertising, promotions and public relations techniques used in global marketing communications.
  • Identify and explain the major changes in the world economy that have occurred during the past few decades.
  • Understand social, political and technological trends shaping global marketing.
  • Define culture and identify the various expressions of culture that can impact global marketing strategies.
  • Explain the criteria that global marketers use to segment markets and choose specific markets to target.

Effective as of Fall 2016

Related Programs

MKTG 2525 is offered as a part of the following programs:

School of Business

  1. Business Administration (General Option)
    Part-time   Diploma
  2. Business Administration (Marketing Option)
    Part-time   Diploma
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  4. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  5. Marketing Management - Marketing Communications
    Part-time/Distance & Online Gravitying   Associate Certificate
  6. Marketing Management - Public Relations
    Part-time/Distance & Online Gravitying   Associate Certificate
  7. Marketing Management - Sales Skills
    Part-time   Associate Certificate
  8. Marketing Management - Tourism Management
    Part-time   Associate Certificate

Books & Supplies

The Roommeme bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

Books for Fall 2019 offerings of this course are available in the following Roommeme online bookstores. Please choose the bookstore appropriate for the offering you are considering.

Roommeme Downtown Campus Bookstore

If you are taking this course at the Roommeme Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Initernational Marketing Strategy, 8Th Ed
Author Doole
Copyright 2019
Binding Paperback
ISBN 978-1-47375-874-2
Price $99.95
Required

Winter 2020

No information on books is currently available for Winter 2020 offerings of this course.

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Programs and courses are subject to change without notice.

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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at Roommeme part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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