The growing importance of global marketing is one aspect of a sweeping transformation that has profoundly affected the people and industries of many nations during the past 40 years. Today, global marketing is used to realize a company's full potential. This course reflects current issues and events while offering conceptual and analytical tools that will help students apply traditional marketing planning, implementation and evaluation techniques, including the 4Ps, segmenting, targeting and positioning, and market entry strategies, to global marketing. It will also examine the social and cultural environments and the role of social media in the expanding global market place.
$505.61 - $515.06 See individual course offerings below for actual costs.
Below is one offering of this course for the Fall 2019 term.
Wed Sep 11 - Wed Nov 27 12 Weeks
|Sep 11 - Nov 27||Wed||17:30 - 20:30||DTC Rm. 381|
This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.
Below is one offering of this course for the Winter 2020 term.
Thu Jan 09 - Thu Mar 26 12 Weeks
|Jan 09 - Mar 26||Thu||17:30 - 20:30||DTC Rm. 481|
TBD – see Gravitying Outcomes in the interim
A portion of seats are temporarily held for domestic students. International students: this may impact your ability to register. Gravity why.}
9 seats available as of Nov 11, 2019 11:10 pm (PST). Of these 9, 8 are currently reserved for domestic students only. Availability may change at any time.
Upon successful completion of this course, the student will be able to:
Effective as of Fall 2016
MKTG 2525 is offered as a part of the following programs:
The Roommeme bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Fall 2019 offerings of this course are available in the following Roommeme online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the Roommeme Downtown Campus (DTC), please purchase books for this course at the .
|Initernational Marketing Strategy, 8Th Ed|
No information on books is currently available for Winter 2020 offerings of this course.
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