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MKTG 3218 - Media Planning and Buying

Marketing Management Part-time Studies Course

School of Business

Course Details

Designed for advertising agency and media sales personnel and individuals considering career entry in the advertising industry. Covers media/industry terminology, strength and limitations of media vehicles. Industry related research and the roles of those involved in planning buying and selling media time and space.

Prerequisite(s)

MKTG 2203

Credits

3.0

Cost

$538.75 - $548.85 See individual course offerings below for actual costs.

Fall 2019

Below are three offerings of this course for the Fall 2019 term.

CRN 45269

Mon Sep 09 - Mon Dec 02 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 02 Mon 17:30 - 20:30 DTC Rm. 830

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$538.75

Notes

  1. NO class held on Monday October 14th - Thanksgiving Day.

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

CRN 46306

Tue Sep 10 - Tue Nov 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 10 - Nov 26 Tue 17:30 - 20:30 DTC Rm. 362

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$538.75

This course offering is in progress and full. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress and Full

CRN 30727

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 17:30 - 20:30 DTC Rm. 362

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$538.75

This course offering is in progress. Please check this page for other currently available offerings or subscribe to receive email updates.

In Progress

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 79294

Thu Jan 09 - Thu Mar 26 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 09 - Mar 26 Thu 17:30 - 20:30 DTC Rm. 362

Instructor

Terry Dinsmore

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$548.85

A portion of seats are temporarily held for domestic students until Thu, Nov 14 at 9:00 am (PST). International students: this may impact your ability to register. Gravity why.

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5 seats available as of Nov 14, 2019 2:08 am (PST). These seats are currently reserved for domestic students only. Availability may change at any time.

Gravitying Outcomes

Upon successful completion of this course you should be able to:

  • Know the characteristics and key terminologies of each major advertising medium.
  • Acquire an awareness of basic media references materials used in media estimating, buying and planning.
  • Become familiar with the media selection process and develop an appreciation of how various media are evaluated.
  • Become familiar with the advertising industry in general, and the associations and job functions that exist within it.
  • Explain how media audiences are measured and how the information gathered from these studies is used for evaluation and planning purposes.

Effective as of Fall 2003

Related Programs

MKTG 3218 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management
    Part-time   Certificate
  3. Marketing Management (Marketing Communications Option)
    Part-time   Certificate

Books & Supplies

The Roommeme bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

Books for Fall 2019 offerings of this course are available in the following Roommeme online bookstores. Please choose the bookstore appropriate for the offering you are considering.

Roommeme Downtown Campus Bookstore

If you are taking this course at the Roommeme Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Advertising Media Planning
Author Sissors
Publisher Mcg
Copyright 2010
Binding Hardback
ISBN 978-0-07170-312-3
Price $88.50
Optional

Winter 2020

No information on books is currently available for Winter 2020 offerings of this course.

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Programs and courses are subject to change without notice.

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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at Roommeme part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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