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MKTG 3309 - Marketing Research

Marketing Management Part-time Studies Course

School of Business

Course Details

This marketing research course will explore research tools and techniques needed to execute various marketing research projects. Emphasis will be on how marketing research fits into the strategic planning process; conducting situation analyses and exploratory research; identifying and locating sources of secondary data including Internet and other online resources; evaluating and selecting appropriate methods for conducting primary research; designing data gathering tools; conducting effective survey fieldwork; and tabulating, analyzing and reporting of primary research findings. You will be required to complete a major multi-method marketing research project.

Credits

4.0

Cost

$731.96 - $754.50 See individual course offerings below for actual costs.

Fall 2019

Below are three offerings of this course for the Fall 2019 term.

CRN 11182

Mon Sep 09 - Sat Dec 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 07 Online
Sep 12 Thu 17:30 - 20:30 DTC Rm. 389
Sep 14 Sat 08:30 - 12:30 DTC Rm. 300
Oct 18 Fri 17:30 - 20:30 DTC Rm. 372
Nov 02 Sat 08:30 - 15:30 DTC Rm. 364
Nov 23 Sat 09:30 - 12:30 DTC Rm. 364

Instructor

Karen Plesner

Course Outline

Cost

$731.96

Notes

  1. This is a blended course. Students need access to the internet and there is mandatory attendance in ALL in-class sessions: Thu Sep 12: 5:30 pm – 8:30 pm. Sat Sep 14: 8:30 am – 12:30 pm. Fri Oct 18: 5:30 pm – 8:30 pm. Sat Nov 02: 8:30 am – 3:30 pm. Sat Nov 23: 9:30 am – 12:30 pm.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 46276

Mon Sep 09 - Sat Dec 07 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Dec 07 Online
Sep 13 Fri 17:30 - 20:30 DTC Rm. 372
Sep 14 Sat 13:30 - 17:30 DTC Rm. 310
Oct 17 Thu 17:30 - 20:30 DTC Rm. 389
Nov 03 Sun 08:30 - 15:30 DTC Rm. 372
Nov 23 Sat 13:30 - 16:30 DTC Rm. 364

Instructor

Karen Plesner

Course Outline

Cost

$731.96

Notes

  1. This is a blended course. Students need access to the internet and there is mandatory attendance in ALL in-class sessions: Course dates Mon Sep 09 - Sat Dec 07 The workshop on Sat Sep 14 starts at 13:30

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 46535

Thu Sep 12 - Thu Dec 05 13 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 18:30 - 21:30 BBY NE28 Rm. 103
Sep 19 - Dec 05 Thu 18:30 - 21:30 BBY SW01 Rm. 2010

Instructor

Max Jarrar

Course Outline

Cost

$740.53

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Winter 2020

Below are four offerings of this course for the Winter 2020 term.

CRN 87548

Fri Jan 10 - Fri Apr 03 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 10 - Apr 03 Fri 18:00 - 21:30 BBY SE06 Rm. 106

Instructor

Max Jarrar

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$754.50

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 81069

Mon Jan 13 - Sat Apr 11 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 13 - Apr 11 Online
Jan 24 Fri 17:30 - 20:30 DTC Rm. 375
Feb 01 Sat 08:30 - 15:30 DTC Rm. 364
Mar 07 Sat 08:30 - 15:30 DTC Rm. 364
Mar 27 Fri 17:30 - 20:30 DTC Rm. 375

Instructor

Tom Jopling

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$745.93

Notes

  1. This class is a hybrid of online class work and in-class sessions. In-class sessions will be the following dates: In-class Workshop 1: Fri Jan 24: 5:30 pm - 8:30 pm. In-class Workshop 2: Sat Feb 01: 8:30 am - 3:30 pm In-class Workshop 3: Sat Mar 07: 8:30 am - 3:30 pm. In-class Data Analysis Exam: Fri Mar 27: 5:30 pm - 8:30 pm This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 85491

Mon Jan 20 - Sat Apr 18 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 20 - Apr 18 Online
Jan 22 Wed 17:30 - 20:30 DTC Rm. 475
Jan 25 Sat 08:30 - 12:30 DTC Rm. 364
Feb 23 Sun 09:30 - 12:30 DTC Rm. 364
Mar 14 Sat 08:30 - 15:30 DTC Rm. 364
Apr 05 Sun 09:30 - 12:30 DTC Rm. 364

Instructor

Karen Plesner

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$745.93

Notes

  1. This is a blended course, online with in-class sessions. Students need access to the internet and there is mandatory attendance in ALL in-class sessions. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed BEFORE the first workshop in Week 1. After midterm, students should expect to complete some assignments on Roommeme's PC.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 86528

Mon Jan 20 - Sat Apr 18 13 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 20 - Apr 18 Online
Jan 23 Thu 17:30 - 20:30 DTC Rm. 382
Jan 26 Sun 08:30 - 12:30 DTC Rm. 372
Feb 23 Sun 13:30 - 16:30 DTC Rm. 364
Mar 15 Sun 08:30 - 15:30 DTC Rm. 364
Apr 05 Sun 13:30 - 16:30 DTC Rm. 364

Instructor

Karen Plesner

Course Outline

TBD – see Gravitying Outcomes in the interim

Cost

$745.93

Notes

  1. This is a blended course, online with in-class sessions. Students need access to the internet and there is mandatory attendance in ALL in-class sessions. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information. Students must log in the very first day of the course. There are several deliverables that must be completed BEFORE the first workshop in Week 1. After midterm, students should expect to complete some assignments on Roommeme's PCs.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of the course, the student will be able to:

  • Outline the basic steps of the marketing research process.
  • Explain different methods of conducting background exploratory research and situation analyses.
  • Identify, locate and analyze sources of secondary data, including the Internet and other on-line resources.
  • Conduct qualitative research including focus group and in-depth interviews.
  • Analyze qualitative data and write an effective qualitative research report.
  • Evaluate the basic methods of collecting primary quantitative data.
  • Select a sample using a suitable sampling method.
  • Estimate an appropriate sample size for a given survey situation.
  • Develop an effective questionnaire using appropriate survey software.
  • Design, plan, and execute fieldwork.
  • Conduct quantitative data analysis using appropriate statistical methods.
  • Communicate research findings in a written report.

Effective as of Fall 2013

Related Programs

MKTG 3309 is offered as a part of the following programs:

School of Business

  1. Advanced Business Management
    Part-time/Distance & Online Gravitying   Certificate
  2. Advanced Marketing Management
    Part-time   Certificate
  3. Business Administration (General Option)
    Part-time   Diploma
  4. Business Administration (Human Resources Option)
    Part-time   Diploma
  5. Business Administration (Management Option)
    Part-time   Diploma
  6. Business Administration (Marketing Option)
    Part-time   Diploma
  7. Marketing Management
    Part-time   Certificate
  8. Marketing Management (Marketing Communications Option)
    Part-time   Certificate
  9. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  10. Marketing Management (Entrepreneurship Option)
    Full-time   Diploma
  11. Marketing Management (Marketing Communications Option)
    Full-time   Diploma
  12. Marketing Management (Professional Real Estate Option)
    Full-time   Diploma
  13. Marketing Management (Professional Sales Option)
    Full-time   Diploma
  14. Marketing Management (Tourism Management Option)
    Full-time   Diploma

Books & Supplies

The Roommeme bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Fall 2019

No information on books is currently available for Fall 2019 offerings of this course.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following Roommeme online bookstores. Please choose the bookstore appropriate for the offering you are considering.

Roommeme Downtown Campus Bookstore

If you are taking this course at the Roommeme Downtown Campus (DTC), please purchase books for this course at the .

Image not available
Cei Digital: Marketing Research, 8Th Edition (180 Days)
Author Burns
Publisher Ph
Copyright 2017
Binding Digital Version
ISBN 978-0-13414-331-6
Price $62.50
Choose One

Image not available
Marketing Research, 8Th Edition
Author Burns
Publisher Ph
Copyright 2017
Binding Hardback
ISBN 978-0-13416-740-4
Price $184.95
Choose One

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Registration is now open for the Winter 2020 term.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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