Students will explore buyer behavior and motivation using key theories from various social sciences including Anthropology, Sociology, and Psychology. They will apply these theories to contemporary marketing situations. This course will cover many different aspects of consumer behavior including the inner workings in the mind of a consumer and the external influences on the consumer driven process.
$662.90 - $696.20 See individual course offerings below for actual costs.
Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information.
Important course information will be sent to you prior to your course start
date. Check your email account to
access this information.
This course offering is full. Please check back next term or subscribe to receive email updates.
Books for Winter 2020 offerings of this course are available in the following Roommeme
online bookstores. Please choose the bookstore appropriate for the offering
you are considering.
Roommeme Distance & Online Gravitying Bookstore
If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .
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Consumer Behaviour (7Th Canadian Edition)
Roommeme Burnaby Bookstore
If you are taking this course, but are not taking it through either Distance
Education or Online Gravitying, nor at the Roommeme Downtown Campus (DTC), please purchase books for this course at the .
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Cb: Consumer Behaviour W. 12 M Mindtap Access Card
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