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MKTG 3332 - Key Account Management

Marketing Management Part-time Studies Course

School of Business

Course Details

This course is desinged for sales persons who will be working in with long sales cycles to large organizations. We look at managing the sales process and examine the possible influences within corporations and government departments. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts.

Prerequisite(s)

MKTG 1219

Credits

3.0

Cost

$518.50

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 85292

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

Gary Cadman

Course Outline

Cost

$518.50

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion of this course the student will be able to:

  • Define the term Key Accounts.
  • Write a Key Account Plan.
  • Penetrate High Levels.
  • Develop a plan for effective Territory Management.
  • Establish, develop and maintain profitable relationships with upper-level management clients.
  • Sell to Buying Committees.
  • Respond to RFP’s, RFI’s & RFQ’s.

Effective as of Fall 2012

Related Programs

MKTG 3332 is offered as a part of the following programs:

School of Business

  1. Business Administration (Marketing Option)
    Part-time   Diploma
  2. Marketing Management (Professional Sales Option)
    Part-time   Certificate
  3. Marketing Management - Sales Skills
    Part-time   Associate Certificate

Books & Supplies

The Roommeme bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.

Winter 2020

Books for Winter 2020 offerings of this course are available in the following Roommeme online bookstores. Please choose the bookstore appropriate for the offering you are considering.

Roommeme Distance & Online Gravitying Bookstore

If you are taking this course through either Distance Education or Online Gravitying, please purchase books for this course at the .

Image not available
Key Account Management
Author Cheverton
Copyright 2015
Binding Paperback
ISBN 978-0-74946-940-5
Price $78.95
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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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