Inspiration, intuition and innovation. What is your brand culture? How is it represented and to whom? Brand Innovation and Development examines the critical steps and expertise involved in developing and presenting a successful brand, product, service or experience from concept to delivery. Creative modelling will be used to explore how to excite a market with innovative new brands or the re-launching of existing products in competitive market segments.
Prior knowledge of branding basics recommended.
Below is one offering of this course for the Fall 2019 term.
Mon Sep 09 - Mon Dec 02 12 Weeks
|Sep 09 - Dec 02||Mon||17:30 - 20:30||DTC Rm. 481|
This course offering is in progress. Please check back next term or subscribe to receive email updates.
Upon successful completion of this course the student will be able to:
Effective as of Spring/Summer 2015
MKTG 3406 is offered as a part of the following programs:
The Roommeme bookstore carries textbooks, general reference books, software, and stationery. Please visit bcit.ca/bookstore for more information.
Books for Fall 2019 offerings of this course are available in the following Roommeme online bookstores. Please choose the bookstore appropriate for the offering you are considering.
If you are taking this course at the Roommeme Downtown Campus (DTC), please purchase books for this course at the .
|Brand Management: Co-Creating Meaningful Brands|
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