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MKTG 3554 - Digital Branding

Marketing Management Part-time Studies Course

School of Business

Course Details

The traditional view of branding is going through significant transitions due to an array of influences including new technologies, Big Data and rapidly changing global demographics. This course takes a detailed look at the fundamentals of digital branding. The course is designed to help professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in digital branding. It is also designed for consultants covering the marketing industry who are seeking insight into how to build a brand online - including multichannel marketing, social media, search, mobile, online advertising, email, and marketing automation. The course will present a combination of focused case studies, interactive exercises and a final project to foster new insights and strategies. Key topics include: (1) Best practices and trends in digital branding. (2) The user’s digital journey. (3)Customer relationship management (CRM) and marketing automation. (4) The role of analytics and the importance of core reports in establishing brand strategy.

Prerequisite(s)

MKTG 1352

Credits

3.0

Cost

$639.48 - $651.67 See individual course offerings below for actual costs.

Fall 2019

Below are two offerings of this course for the Fall 2019 term.

CRN 43305

Mon Sep 09 - Sat Nov 30 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 09 - Nov 30 Online

Instructor

TBD

Course Outline

Cost

$639.48

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information.
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

CRN 41281

Thu Sep 12 - Thu Nov 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Sep 12 - Nov 28 Thu 17:30 - 20:30 DTC Rm. 652

Instructor

TBD

Course Outline

Cost

$639.48

Notes

  1. This class will be held in a BYOD (Bring Your Own Device) classroom. Students must supply their own devices. Plug in outlets will be provided at each station. Please ensure you bring a laptop or device to every class.

This course offering is in progress. Please check back next term or subscribe to receive email updates.

In Progress

Winter 2020

Below are two offerings of this course for the Winter 2020 term.

CRN 83051

Mon Jan 06 - Sat Mar 28 12 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 06 - Mar 28 Online

Instructor

TBD

Course Outline

TBD

Cost

$651.67

Notes

  1. Internet delivery format.
  2. Students are allowed to register up until the end of the first week without approval. ***This is not a self-paced course. There will be specific timelines for assignments and exams.*** Course content, kind and quality of assignments and general standards for this online course are the same as classroom courses. To be successful in our online courses, plan to spend 7-10 hours per course each week on your studies, starting Week 1. Our courses are paced and highly interactive with participation requirements weekly. Frequent contributions to asynchronous (not real time) online discussions are required to achieve a passing final grade. You must have an email address and access to a computer capable of downloading basic documents. Important course information will be sent to you prior to your course start date. Check your myRoommeme email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

CRN 83350

Fri Feb 21 - Sun Mar 01 3 Weeks

Class Meeting Times

Dates Days Times Locations
Feb 21 Fri 17:30 - 20:30 DTC Rm. 676
Feb 22 - Feb 23 Sat/Sun 09:00 - 16:30 DTC Rm. 676
Feb 28 Fri 17:30 - 20:30 DTC Rm. 676
Feb 29 - Mar 01 Sat/Sun 09:00 - 16:30 DTC Rm. 676

Instructor

TBD

Course Outline

TBD

Cost

$651.60

Notes

  1. Due to the intensive and interactive nature of this course students are required to attend all classes. Classes will run February 21-23 and February 28, 29, March 01 with the following class times: Fridays 1730 - 2030 Saturdays and Sundays 0900-1630

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Programs and courses are subject to change without notice.

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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at Roommeme part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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