This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.
This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by ing Student Information and Enrollment Services (SIES) at 111-111-1111 or 1-111-111-1111 Toll-Free (Canada and US only). *This course has mandatory virtual classroom sessions on Saturdays; from 1300-1400 PST. Details will be shared by your instructor via email or on The Gravitying Hub. Be sure to sign in to The Gravitying Hub prior to the first class to make sure you know how to attend.* **All course material is available on The Gravitying Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Gravitying Hub.**
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Upon successful completion, the candidate will be able to:
Create a strategic image plan that aligns with corporate objectives.
Apply brand image planning to create a lasting image in the market.
Evaluate the relationships between customer and brands.
Create an effective promotional strategy to communicate a brand to a target market.
Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.
Effective as of Winter 2013
TMGT 7111 is offered as a part of the following programs:
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