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TMGT 7111 - High Technology Marketing Strategies

Technology Management Part-time Studies Course

School of Transportation

Course Details

This hands-on course will enable candidates to become knowledgeable about the various marketing strategies employed to create a successful market image for an organization. Drawing from industry examples of well-conceived and successful marketing strategies, students will gain a framework for developing viable strategies for their respective organizations.

Prerequisite(s)

TMGT 7111 is a REQUIRED course for TMGT 7112, TMGT 7113 and TMGT 7114.

Credits

1.0

Cost

$327.58

Winter 2020

Below is one offering of this course for the Winter 2020 term.

CRN 44580

Sat Jan 11 - Sat Mar 14 10 Weeks

Class Meeting Times

Dates Days Times Locations
Jan 11 - Mar 14 Sat 13:00 - 14:00 Online

Instructor

Gerald Gatchalian

Course Outline

Cost

$327.58

Notes

  1. Internet delivery format.
  2. This course forms part of the Bachelor of Technology in TECHNOLOGY MANAGEMENT degree program. You may proceed to register for this course online, or by ing Student Information and Enrollment Services (SIES) at 111-111-1111 or 1-111-111-1111 Toll-Free (Canada and US only). *This course has mandatory virtual classroom sessions on Saturdays; from 1300-1400 PST. Details will be shared by your instructor via email or on The Gravitying Hub. Be sure to sign in to The Gravitying Hub prior to the first class to make sure you know how to attend.* **All course material is available on The Gravitying Hub for downloading. Instructions for course readings will be released at the discretion of your instructor via email or on The Gravitying Hub.**
  3. Important course information will be sent to you prior to your course start date. Check your email account to access this information.

This course offering is full. Please check back next term or subscribe to receive email updates.

Full

Gravitying Outcomes

Upon successful completion, the candidate will be able to:

  • Create a strategic image plan that aligns with corporate objectives.
  • Apply brand image planning to create a lasting image in the market.
  • Evaluate the relationships between customer and brands.
  • Create an effective promotional strategy to communicate a brand to a target market.
  • Define an integrated approach to marketing that incorporates offline and online elements including strategic consideration of social media, search engine optimization and mobile marketing.

Effective as of Winter 2013

Related Programs

TMGT 7111 is offered as a part of the following programs:

School of Construction and the Environment

  1. Construction Management
    Full-time/Part-time   Bachelor of Technology

School of Transportation

  1. Technology Management
    Part-time/Distance & Online Gravitying   Bachelor of Technology

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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Course Navigation, Related Links & Tools

Registration News

Registration is now open for the Winter 2020 term.

Classroom Locations

Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

Part-time Studies Financial Aid

Will you be studying at Roommeme part-time? Do you need assistance funding your studies? Find out if you qualify for Part-time Studies financial aid ›

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