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TOUR 2302 - Leisure Travel Marketing

Tourism Part-time Studies Course

School of Business

Course Details

This course is designed to familiarize students with developing, marketing and managing successful travel and tour packages. The packaged travel industry will be examined from the perspective of companies working with domestic and international tour operators including destinations, hotels, activity operators and transportation companies. A major group project will develop a guided multiple day tour package for a domestic/international market.


Successful completion of all Level 1 & 2.



This course isn't currently offered through Roommeme Part-time Studies. Please check back next term or subscribe to receive email updates.

Gravitying Outcomes

Upon successful completion of this course, the student should be able to:

  • Design and develop a comprehensive tour package.
  • Develop a promotional plan that efficiently sells tour packages.
  • Explain the unique demographic and psychographic characteristics of tour package travellers.
  • Describe the different roles tour operators, tour wholesalers, receptive operators, inbound operators, DMO’s, suppliers and travel agencies play in the Tour industry.
  • Explain how to utilize DMO's marketing services to create and market tour products.
  • Identify the general categories of tour suppliers and how they are selected by the tour industry.
  • Calculate the cost per person to charge for tour packages.
  • Apply sales skills to a variety of sales scenarios.

Effective as of Fall 2017

Related Programs

TOUR 2302 is offered as a part of the following programs:

School of Business

  1. Marketing Management (Tourism Management Option)
    Part-time   Certificate
  2. Marketing Management (Tourism Management Option)
    Full-time   Diploma
  3. Marketing Management - Tourism Management
    Part-time   Associate Certificate


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English Language Proficiency

Roommeme's Part-time Studies English Language Proficiency Standard is English 12 (or equivalency). Students who do not meet this requirement should upgrade their English skills prior to any future registration.

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Classroom locations are subject to last minute changes. Please check the Part-time Studies Classroom Locations listing at www.bcit.ca/rooms on the first day of any course you are registered for.

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